KYB Logo Meaning

It has an impressive and unique design while maintain a legible styles as letters. Slanted slits in each letter represent comfortable sunlight cast through the trees and sunbeams illuminating the road ahead. The logo represents an image of unconstrained growth and flexible response to the trends of the era. The right side pf the letter “B” represents the liquid pressure indicating the origin of KYB. Using italic letters expresses a sense of speedy movement.

Corporate colour means

While the logotype represents comfort, the enthusiastic color of red is used as the corporate color of KYB, which represents the enthusiasm of industrial crafting. Read is also a positive color that represents the manufacturing that goes the extra yard. Red represents enthusiasm to create a society where industrial crafting brings happiness to everyone and to prove the technologies that bring a warm and comfortable life. KYB names this read KYB Red as the corporate colour.

“Our precision, Your Advantage”

Precision =
[n] correctness, appropriates, accuracy, fine, minute

Advantage =
[n] superiority, strength, benefit, effect
[vt] brings benefits, promote

To represent KYB’s determination and desire to see that the “joy of manufacturing makes people smile”, we choose the corporate statement. The determination of KYB is to implement “manufacturing that goes the extra yard”, which is supported by the reliable quality, and to provide new value and uncommon satisfaction to end users and customers.

Source: https://www.kyb.co.jp/